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The Influence of Polls on Television News Coverage of Presidential Campaigns (Lexington Studies in Political Communication)
Current price:
$44.99
Publication Date: June 30th, 2020
Publisher:
Lexington Books
ISBN:
9781498542340
Pages:
176
Usually Ships in 1 to 5 Days
Description
This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates' policy positions over that time.
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