Brand You Economics: Timeless, Tangible Principles and Tools to Build Your Brand Legacy

About the Author

Arnt Eriksen is a creative strategist who is passionate about marketing. He started as an art director in an advertising agency more than twenty years ago and has also been a creative director, chief innovation officer, and chief marketing officer. His vision statement is to "use his knowledge, passion and curiosity to make a positive impact on people around him." His personal brand is being a creator who makes stories that sell.